‘There’s a lot of confusion’: The changing job of the NYFW fashion photographer For years, Bryant Park and its famous white tents were home to New York Fashion Week. Then in 2010, the bulk of the week was moved to Lincoln Center. But for the last four years or so, NYFW has become decentralized, and few have felt the effects of this change...
In a sneaker market dominated by resale, Foot Locker is aiming to stay relevant Foot Locker has invested $100 million into sneaker resale platform Goat, which merged with boutique brick-and-mortar sneaker reseller Flight Club last year. The investment is the largest ever single investment into a sneaker resale platform, dwarfing other similar investments like the $44 million investment that StockX got last year.
NYFW Briefing: The deconstruction of gendered fashion continues One of the most notable themes of the day was the increasingly blurred line between women’s and men’s fashion. At Nanushka’s fall.winter 2019 presentation, designer Sandra Sandor debuted her first collection where she designed both men’s and women’s wear at the same time.
How Adidas Originals is using fashion week as a launchpad for new collaborations The crossover between high fashion and street fashion has been ongoing for years at this point. But Adidas is taking the logical next step by making the various fashion weeks around the globe, which are typically the home court for high-end luxury fashion brands, an integral part of its strategy...
‘It doesn’t mean what it used to’: How the term ‘streetwear’ has been overused to the point of meaninglessness Streetwear is a malleable term. Nearly everyone in the fashion industry has their own definition and some have even argued that the term itself has become completely meaningless from overuse. Appropriately, there has been an increase in brands slapping the term onto any type of merchandise as a way to build...
‘Our focus is on our own footprint’: DTC brands are pumping the brakes on wholesale partnerships It’s a common journey for DTC brands to start selling online-only before making a few partnerships with wholesale retailers, but those partnerships do not come without their own tradeoffs. Increasingly, brands are refocusing on direct sales, as wholesalers push them to sell at a scale outside of their means.
How custom suit brand Sene plans to capitalize on fashion’s casualization As the lines between casual wear and formal wear continue to blur, categories as disparate as athleisure and suiting are coming together in surprising ways.
How fashion brand For Days is scaling its circular business model For Days, the 2-year-old circular membership T-shirt brand, gives its customers an unlimited rotation of shirts: They're sent back to the company, recycled and replenished. Now, the company is licensing its circular business model to other fashion brands.
‘Teens have moved on’: The death of the high school mall brand Ten years ago, the halls of American high schools were filled with kids wearing distressed jeans and logo-heavy T-shirts from brands like American Eagle, Hollister, PacSun and Aeropostale. But times have changed and many of those brands, most of whom were centered around shopping malls, have struggled to remain relevant...