The second floor of Showfields, the newly opened multi-brand storefront in New York City’s NoHo neighborhood, is filled with seven miniature storefronts from small DTC brands that run the gamut of fashion to beauty to homeware and range from brands that just launched a few months ago to brands that...

As Instagram has become a dominant force in the fashion world today, it is easy to look at a brand’s number of followers as a shorthand for the success it has had in building a community. But those numbers are not always the barometer of a brand’s audience.

Lane Bryant, once one of the few brands to cater to plus-size women in any significant way, is now one of many in a growing category of plus-size fashion.

While many of the mall brands that were popular among high schoolers a decade ago have struggled or failed, American Eagle is one of the few brands from that era that has managed to remain successful and relatively stable throughout the years. Now, American Eagle is looking for new avenues to rethink...

Late last year, Bloomingdale’s unveiled a major new concept: a rotating shop-in-shop section called The Carousel that would see curated collections of pieces from a variety of big and small brands centered around a theme. Now on its fourth iteration, Bloomingdale’s says The Carousel has been an important lesson, not...

Fashion has shifted focus. Rather than zeroing in on just a few huge brands making up a wide variety of products, the industry has turned its attention to the abundance of smaller brands focused on single categories.

After the high profile departure of creative director Raf Simons, the brand announced yesterday that it would be shuttering the whole runway line that Simons was in charge of. The brand has struggled with earnings as well, with revenue dropping from $142 million in the third quarter of 2017 to...

New England favorite Sperry is in the midst of something of a soft reboot. After a few years of struggling sales, the brand finally turned positive at the beginning of 2018 and saw slow but steady growth throughout the year.

In yet another testament to the faith that investors in have in one of fashion’s biggest trends, activewear retailer Bandier just secured $25 million in funding from French investment firm Eurazeo.