A new online retailer clinched brand partners by promising 5% return rates Shop Your Fit is focused on two things: helping customers find clothes that are the right fit for their specific body shape, which CEO and founder Matias Gath said is distinct from size, and reducing returns. The two are related, he said, with 46% of apparel returns blamed on a...
EBay drops all sneaker selling fees to compete with GOAT, StockX The move comes as eBay is in the midst of trying to take back its prominence in the world of sneaker resale. After being the original spot that both collectors and flippers turned to to buy and sell coveted sneakers, eBay became just one of many in the space after...
Explainer: The struggle to take Hudson’s Bay Company private HBC has been struggling for the past few years, closing down or selling some of its brands, including Lord & Taylor and Home Outfitters. Saks Fifth Avenue has remained an outlier, being the only HBC asset to increase in revenue last year. Saks is at the heart of the current conflict,...
Japan presents a growing alternative to China for sneaker brands looking to expand In the world of streetwear, Japan looms large on a cultural level. Japanese designers like Hiroshi Fujiwara and Nigo are revered by sneakerheads. Japanese culture and design sensibility are apparent in Adidas' collaborations with Pharrell and the many collaborations between streetwear and Japanese artists like Takashi Murakami. While China has...
Rebecca Taylor is launching an in-house resale program to balance new tariff costs As resale becomes more popular, brands are increasingly launching in-house options as alternatives to the many multi-brand options like Poshmark. But for smaller brands like Rebecca Taylor, the money from their own products being sold on resale sites is revenue the brand could use to weather financial obstacles, like those...
‘You need a partner’: How luxury brands are expanding to the Middle East Like China, the Middle East is a region that many Western brands may be unfamiliar with on a cultural level, which is why partnering with local businesses or hiring staff native to the area is key for many of the brands looking to expand there.
Mercari wants to edge out resale competitors by authenticating luxury through an app Trustworthy authentication is necessary for resale companies to compete, particularly for high-end items like handbags. But at the same time, sellers often choose to work with a company based on the speed they can pay and the convenience of the transaction. That’s why Mercari, a resale platform with operations in...
1 year in: How sneaker brand Cariuma is making a $1 million investment in sustainability pay off The DTC footwear sector is crowded, with big names like Veja and Allbirds already well established, but Cariuma co-founders Porto and David Python have managed to grow the company by 25% month over month, doubling the company’s sales every three to four months, since its launch last May.
‘Lack of control is the hardest part’: Young brands are rethinking investment in PR Many young brands still want to be able to rely on PR agencies to build buzz. As the fashion startup space gets increasingly crowded, brands need to be as competitive as possible to cut through the noise. However, they often struggle with formulating a proper PR strategy, including finding the...