‘Bloomingdale’s is a strong brand’: How the department store has dodged the fate of its competitors This week, Macy’s Inc. announced it’s closing 28 stores, making it the latest in a long line of retailers and department stores suffering the effects of a volatile retail environment and downsizing. But the company’s other retail subsidiary — Bloomingdale’s — has been one of the more resilient contenders in...
How Grailed grew its Instagram following to 600k A typical brand Instagram account usually has a few different types of posts: inspirational photos, promotional images of new products, the occasional showcase of user-generated content showing off that same new product. Scroll through the Instagram account of sneaker resale platform Grailed, and you’re more likely to see a profane,...
Chemistry Lessons: How fashion brand co-founders discovered their counterparts One popular image of a cofounder is that of a creative type — someone who designs a product, dreams up branding and serves as the face of the company. Then there’s the business type — the person who works behind the scenes and handles the financials and any acquisition deals....
How Lively’s 100,000-member customer ambassador program has fueled its growth In the four years since Lively launched, its ambassador program, a system where customers can apply to be an evangelist for the brand in exchange for benefits like early access to new products, has grown to more than 100,000 people. In that time, founder Michelle Cordeiro Grant said the ambassadors...
Why esports are emerging as fashion’s go-to cultural reference While a year or two ago there were relatively few partnerships between mainstream fashion brands and esports, the last year alone has seen dozens of major new initiatives, signaling esports' arrival as a cultural force.
Nike plans to leverage the popularity of Air Max sneakers to attract women customers in 2020 Nike has dozens upon dozens of successful sneakers in its lineup, from the Blazer to the Element React, but none have had the cultural legacy and revenue-driving power of the Air Max line. Now, as the new year starts, Nike is planning on leveraging the popularity of the Air Max...
The resale companies set to edge out the competition in 2020 It’s no secret that the fashion resale space has become crowded over the past few years. But even with the increased fervor with which people are flocking to buy and sell pre-owned sneakers, handbags and jackets, the market can only support so many players. So going into 2020, which of...
The year of reckoning: How brands are faring on their 2020 sustainability goals As fashion’s impact on the environment continues to become a hot topic over the last five years, brands at all levels of sustainability have made plans, commitments and goals outlining all the ways in which they will be more sustainable in the future. At a 2017 fashion summit in Copenhagen,...
2020 will be the year streetwear embraces women Streetwear has always been a category dominated by men, focused on men’s sneakers, men’s sports and various male artists, particularly in the world of hip-hop. But as streetwear fully enters the mainstream, is 2020 the year it stops treating women’s clothes like an afterthought?