Interview | 8:44 
09/26/2023 
As influencers have moved from endorsing brands to creating their own, their success rates have dramatically varied. Many influencers have found it challenging to balance the creation of sponsored content with content focused on their own brand. What’s more, many struggle with dedicating ample time to building a brand while also working as a creator. But what they often have going for them is a close connection to an audience that volunteers data on what they want from products. They also have a unique viewpoint, allowing them to pinpoint white space in their focus market. We asked influencers-slash-founders, including Sydney Morgan and Christen Dominique, how they’re they’re making a go of driving two businesses.
The Future of Influencer Marketing video series is presented by our partner, Skeepers.
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