Panel Discussion | 24:35 
07/25/2023 
In today’s digital era, influencers are powerful voices that shape consumer behavior and preferences. They have huge potential as changemakers to reshape the future of the beauty brands they put their name on. In this panel discussion, Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they’ve been able to revolutionize and rebrand in the beauty industry with strategic alignment and storytelling. Their discussion provides insights and actionable strategies for brand marketers, influencers, and anyone interested in the intersection of beauty, branding and influencer culture.
As influencers have moved from endorsing brands to creating their own, their success rates have dramatically varied. Many influencers have found it challenging to balance the creation of sponsored [...]
The traditional influencer brand deal model is rapidly evolving as both brands’ and influencers’ priorities are changing. We asked beauty and fashion influencers, including Cassandra Bankson, [...]
Patrick Ta Beauty founder Patrick Ta, Stephanie "Glamzilla" Valentine, Naturium founder Susan Yara and Being Frenshe founder Ashley Tisdale delve into the underlying factors that contribute to the [...]
E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas founder Sheena Zadeh-Daly take a deep dive into the world of content strategies for [...]
Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence and Dezi Skin founder Desi Perkins share the key business strategies they've relied upon as influencers-turned-founders, as well [...]
In this panel discussion, which took place at Glossy's first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble [...]
It feels like there’s a new social platform popping up every day — and they’re all vying for influencers’ time and content. We asked beauty and fashion influencers, including Sydney Morgan, [...]
The last 18 months have been transformational in the beauty industry; COVID accentuated and accelerated trends that would probably have taken another decade to unfold. Now the beauty industry is [...]
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
Glossy’s CMO Strategies: Social Media presentation will focus on social media usage and budgets, as well as insights from our YouTube Shorts case study and sit-down interview with beauty guru Hyram [...]
