Panel Discussion | 24:35 
07/25/2023 
In today’s digital era, influencers are powerful voices that shape consumer behavior and preferences. They have huge potential as changemakers to reshape the future of the beauty brands they put their name on. In this panel discussion, Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they’ve been able to revolutionize and rebrand in the beauty industry with strategic alignment and storytelling. Their discussion provides insights and actionable strategies for brand marketers, influencers, and anyone interested in the intersection of beauty, branding and influencer culture.
Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence and Dezi Skin founder Desi Perkins share the key business strategies they've relied upon as influencers-turned-founders, as well [...]
In this panel discussion, which took place at Glossy's first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble [...]
It feels like there’s a new social platform popping up every day — and they’re all vying for influencers’ time and content. We asked beauty and fashion influencers, including Sydney Morgan, [...]
The last 18 months have been transformational in the beauty industry; COVID accentuated and accelerated trends that would probably have taken another decade to unfold. Now the beauty industry is [...]
Putting all content creation in the hands of influencers is a popular TikTok strategy among brands more comfortable with Instagram. But best using the platform to the brand’s advantage requires [...]
Thanks in large part to TikTok, CeraVe has experienced explosive growth in the last year — growing sales by 75% to billion. But like social platforms before it, the conversations and levers that [...]
TikTok is a powerful channel to reach, entertain, and convert consumers, especially when a brand can harness the trifecta of talent, trends, and creators. Join Dash Hudson and special guests to [...]
As TikTok rolls out new features, brands that are moving fast to explore them and perfect dedicated strategies are gaining the advantage. In this session, Jacee Scoular, head of global brand [...]
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Coronavirus restrictions have drastically limited the physical spaces that people can occupy while the struggle for racial justice has raised questions over who feels welcome in shared spaces. The [...]
Maintaining and hiring the best talent to help businesses thrive is perhaps more important than ever. Businesses can no longer rely on some of the more compelling parts of workplace culture [...]
Like many organizations, UNICEF USA has had to pivot its approach to respond to COVID-19. On top of supporting our workforce, the organization has been supporting UNICEF’s massive global [...]
