Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they've been able to revolutionize and rebrand in the beauty industry with strategic [...]
There is an ever-evolving relationship between brands and influencers. That can be owed to the rise of micro-influencers and the prioritization of authenticity and transparency, as brands and influencers strive to connect with their audiences on a deeper level. In this panel discussion, which took place at Glossy’s first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble co-founder and CEO Jun Young “Jordan” Lim discuss the future of the brand-influencer deal and the ways both parties can work together to build meaningful relationships with customers, followers and community members.
Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence and Dezi Skin founder Desi Perkins share the key business strategies they've relied upon as influencers-turned-founders, as well [...]
It feels like there’s a new social platform popping up every day — and they’re all vying for influencers’ time and content. We asked beauty and fashion influencers, including Sydney Morgan, [...]
The last 18 months have been transformational in the beauty industry; COVID accentuated and accelerated trends that would probably have taken another decade to unfold. Now the beauty industry is [...]
Putting all content creation in the hands of influencers is a popular TikTok strategy among brands more comfortable with Instagram. But best using the platform to the brand’s advantage requires [...]
TikTok is a powerful channel to reach, entertain, and convert consumers, especially when a brand can harness the trifecta of talent, trends, and creators. Join Dash Hudson and special guests to [...]
As TikTok rolls out new features, brands that are moving fast to explore them and perfect dedicated strategies are gaining the advantage. In this session, Jacee Scoular, head of global brand [...]