Interview | 17:31 
09/18/2023 
The traditional influencer brand deal model is rapidly evolving as both brands’ and influencers’ priorities are changing. For their part, brands are focusing their investments on short-form video content and influencers with high engagement. Influencers, meanwhile, are increasingly screening prospective brand partners, with an eye on their values and potential as long-term partners. We asked beauty and fashion influencers, including Cassandra Bankson, Ohemaa Bonsu and Leah Ashe, how they’re earning the bulk of their earnings and what they’re looking for in a brand deal today. They also offered their top tips for developing a successful brand-influencer campaign.
The Future of Influencer Marketing video series is presented by our partner, Skeepers.
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