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Glossy Pop Newsletter: Why Rare Beauty and TikTok Shop are partnering on an IRL pop-up
Starting with a VIP event on Friday, Rare Beauty and TikTok Shop are co-hosting the latter’s first-ever IRL pop-up in Los Angeles. It will be open to the public all weekend. The activation follows Rare and TikTok Shop’s “Super Brand Day” joint promotion, which allowed the brand to have a mega TikTok Shop spotlight on its Soft Pinch Luminous Powder Blush launch from April 4-7.
The secret sauce behind Aesop’s cult status hand wash
Aesop first launched handwash in 2006 with the Resurrection Aromatique, followed by Reverence Aromatique in 2012. Since then, it has steadily accrued cult status.
Dundas Beauty’s Evangelo Bousis introduces men’s skin-care brand
The men’s beauty market has been under stress: Men’s skin-care brand Disco shuttered in November 2023, men’s nail polish brand Faculty shuttered at the end of December, and, also as of last year, the one-time men’s skin-care brand Geologie is now marketing itself as gender neutral. Nevertheless, Evangelo Bousis, the husband and business partner of designer Peter Dundas, believes he can do things differently in the men’s sector.