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Sephora pilots new body care merchandising strategy
The curated selection of brands that are part of the pilot includes Soft Services, Kate McLeod, Nécessaire, Oui the People, 54 Thrones, and intimate care brands including Maude and Luna Daily. It also includes broader beauty brands that offer body care, like Rare Beauty by Selena Gomez, Fenty Skin, Isle of Paradise and Youth to the People.
Beauty & Wellness Briefing: How brands are successfully reaching women over 40
According to new 2023 data from market research company Mintel, women over 40 spend more money on most personal care and beauty categories, including skin care, body products and hair care, as well as oral care and deodorant. Brands successfully reaching this demo include Laura Geller, L’Oréal Paris and BeautyStat.
With Althaea Skin, Dr. Ava Shamban becomes the latest expert founder
Los Angeles-based Dr. Ava Shamban has been a dermatologist for well over 30 years. In that time, she has served as the resident dermatologist on “Extreme Makeover,” opened med spas in Los Angeles and opened two dermatology practices, in Beverly Hills and Santa Monica.