The anti-Brandy Melville: A new fashion brand is making a play for Gen Z (and their moms)
Woodley + Lowe, which launched this week, is doing all the right things, in terms of answering the supposed demands of its target demo: girls ages 13-21. It’s community-focused, size-inclusive, comparatively affordable (with styles priced $35-$100; Brandy Melville jeans are $40), eco-conscious and charitable. Three percent of its revenue goes to organizations supporting the environment, body positivity and equal rights.