Fashion

In the last 18 months, Richer Poorer’s e-commerce revenue grew by 470%, with the fleece category, in particular, increasing by 1,700%. Sales of sweats alone in 2020 surpassed all of the brand’s 2019 e-commerce revenue in total. But while Richer Poorer was one of the brands that fared well during the pandemic, the question now is whether it can maintain that success. Co-founder Iva Pawling said the plan now is to introduce new categories while retaining a focus on comfort that served the brand during the pandemic.