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Beauty
Susan Yara, Naturium | Glossy 50 2023
Nov 16, 2023
In August, when Susan Yara sold Naturium to E.l.f. Beauty for a $355 million cash and stock deal, she became one of the first true content creators to sell a brand. That’s excluding expert-founded brands like Jen Atkin’s Ouai, which sold to Procter & Gamble in 2021.
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