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Beauty
Wellness is king on TikTok Shop. But consumer trust is harder to come by
Mar 25, 2025
Nearly 80% of U.S. TikTok Shop purchases are going to health and beauty purchases, with the category reaching $1.34 billion in sales in 2024. But even with that appetite, convincing those consumers to make a purchase is not always an easy gambit, according to a new survey.
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