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Wellness
Wellness Briefing: How top wellness brands are showing up at Art Basel Miami
Dec 3, 2025
This week, I checked in with wellness and fitness companies setting up activations at Art Basel during Art Week Miami. This includes Ammortal, Tonal and TechnoGym, among others. Additionally, Soho House leans into wellness, Aquaphor sponsors college basketball, a popular former Peloton instructor launches a fitness app, and the gummy supplement market is set to triple in size.
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