Beauty

On Tuesday, Cake raised $8 million in a Series A funding round, bringing its total funding to over $16 million. One of its biggest investors, venture capital firm Lerer Hippeau has made a name for itself by investing in digitally-native consumer brands like Glossier and Warby Parker. With Lerer Hippeau's investment in Cake, it gives the startup a stamp of approval that has been given to a generation-defining cohort of brands.