This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Who: Jen Reed (Lide in Lilac)
Platform & Following: Instagram (1.2 million followers)
What are you known for & how did you get your start?
I am known for being a trusted resource who genuinely and wholeheartedly cares about her audience. I grew my following by sharing affordable and attainable fashion and home finds at a time when the industry was full of people sharing high-end, unattainable luxuries.
What’s the brand: Candles and candle-care accessories
Find it: LifeinLilac.com
Why did you decide to bring a brand into this crowded marketplace?
I wanted to find a way to further connect with and be a part of the homes of those in my community.
What makes the brand different?
Life in Lilac is dedicated to one simple concept, an inclusive community, which is why all the products are ‘One Size Fits All’ and perfect for gifting. Each candle boasts an affirming reminder, like Always Welcome or Wonderful & Worthy, because I believe that we are all wonderful, welcome and worthy. I’m excited to put these reminders in my followers’ homes. Also, all of the candles are hand-poured in Los Angeles, giving me the ability to be part of the entire production process.
Best seller from the brand: Always Welcome candle
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
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