What (the original) “Gossip Girl” did for fashion, HBO’s “Euphoria” has done for beauty.
It’s driven countless trends since premiering in 2019, including neon eye colors, rhinestones, the cut crease and holographic decals.
So, after its long hiatus, makeup enthusiasts are especially excited for the show’s comeback on January 9. The new trailer, which dropped on December 20, offers some clues as to what’s in store for the makeup looks, but to learn more, we went straight to the source. We checked in with Donni Davy, the mastermind behind the show’s iconic looks as the show’s makeup designer, for details on what’s in store for Rue, Jules, Maddy and the rest of the characters this season.
On Euphoria’s overall beauty vibe this season:
“The makeup looks are more refined and toned-down, overall. I didn’t really use too many stickers, which doesn’t mean I didn’t want to. It was [just that] the whole style of the show really changed a lot. Season Two is going to be really different and a total evolution of all things, stylistically, that we saw in Season One, including the makeup.”
How that will look:
“By toned-down, what I mean more specifically is that it is more mysterious or discoverable. It’s more refined. It’s giving a different look. It still gives color and twinkle, because that is something that I would never part with. The director didn’t want glitter neon looks throughout the show, but I was able to get one or two in, here and there.”
How the makeup artistry reflects the plot of the show:
“The whole subject matter is a lot darker than Season One. So it made sense for the makeup to become a bit darker, emotionally, as well. But there are still bright colors. It’s almost a more wearable version of Season One makeup, and it’s a wider variety of looks. The color is more spaced out. It’s cool. It’s different. It’s not giving the same exact thing from Season One, which was important to me and to the director, as well.
These girls aren’t wearing their makeup the same every day. You really are able to see that how and when they use makeup is totally correlated to the intention behind it and what they’re going through.”
What colors we’ll see:
“Certain [looks] are more minimal and stripped down with color, but there’s still graphic structure there. And then other moments [feature] more ethereal colors, more attention to detail — these beautiful little shimmering, twinkling moments. And then there’s bare stuff in between.
You’re going to see earth tones, and you’re going to see all the colors. They’re just going to be more discoverable and less ‘life of the party’ than Season One.”
Where to find the rhinestones used in the looks:
“I haven’t found a brand of tiny rhinestones that are small enough for my liking that have adhesion. So I get most of my rhinestones from this girl Megan on Instagram. Her handle is @getstonned. And those are individual little tiny rhinestones. I actually glue them on using lash glue and tweezers. So it’s a bit of a process; it takes a minute to do. You can get them on Amazon, too, if you type in ‘nail rhinestones.’ They’re for nails.”