This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Who: Camila Coelho (Elaluz)
Platform & Following: Instagram (9.5M followers)
What are you known for & how did you get your start?
My career as a content creator stemmed from a deep love of beauty that started when I was growing up in lively, energetic Brazil. I followed my passion and became a makeup artist and began creating YouTube makeup tutorials for friends, which is where my following began to grow. From there, I began to work with incredible beauty and fashion brands and developed the platform I have today!
What’s the brand: All things beauty — makeup, skin care, hair products and more
Find it: Elaluz.com, Ulta Beauty, Revolve.com, Net-a-porter.com, Saks.com
Why did you decide to bring a brand into this crowded marketplace?
I’ve spent 10+ years trying every brand on the market, narrowing in on my all-time favorites for the warm, glowy look that I love, but I didn’t feel like the current market had nailed it just yet. I wanted to create a collection of products hyper-focused on giving that glow vis-à-vis skin care AND makeup! We brought to life this idea of a full-spectrum bronze that could warm and light up the skin in a dimensional way — more than just a flat-toned compact. That’s where the brand is heading, and we’re so excited!
What makes the brand different?
The Brazilian ingredients thoughtfully woven throughout every single product are definitely a highlight. These ingredients boost every product to help achieve glowing skin, from the Beauty Oil to the Liquid Bronzer.
Best seller: Stick Bronzer with Camu Camu
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
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