RTFKT’s Benoit Pagotto: Quality and community are key in NFTs’ evolution Benoit Pagotto, the co-founder of RTFKT, is working behind the scenes on the company's first apparel drop with Nike. He shares what the next steps for NFT projects will be, including releasing commercial rights, incorporating 3D full-body models and developing world-building.
Adidas is getting a leg up on Nike with new sustainable-fiber collection Sportswear giants are navigating how to both forward sustainability and ensure performance innovation. Adidas is managing to do both and is now lifting the curtain on its strategy with Terrex partner Spinnova.
2022 Fashion Transparency Index shows limited progress The annual Fashion Transparency Index (FTI) report analyzing 250 of the biggest fashion brands was released on Thursday.
FutureCard Visa card rewards fashion lovers for shopping sustainably Last Novemeber, FutureCard debuted as a novel way for consumers to be rewarded when shopping companies that prioritize sustainability,
Luxury fashion brands are advertising on Uber amid scandal Brands like Burberry have been advertising with the car hailing app that is embroiled in the Uber files political scandal.
With new launches, Prada and Guerlain are positioning NFTs as keys to future innovation Luxury brands are showing how thought-out approaches to NFTs, like selling phygital twin items, can be linked to more sustainable launches -- like Prada, with its the Re-nylon collection. Others like Guerlain are pairing their NFTs with rewilding projects, allowing holders to support biodiversity.
How UK brand John Smedley is using localized content to capture Chinese customers As the world’s oldest manufacturer at 238-years-old, John Smedley has captured the hearts of many luxury consumers. The company produces its own menswear and womenswear, which has been worn by everyone from Sean Connery as James Bond, The Beatles and Audrey Hepburn. It's also collaborated with fashion brands like Vivienne...
Eileen Fisher launches Hey Fashion! platform to provide a circularity action plan for brands Eileen Fisher is behind a new report and corresponding platform aimed at bringing industry leaders, recyclers and the government together to address the lag on implementing circularity.
International shipping becomes ‘exorbitantly expensive’ as recession looms Although the brewing recession's full impact is unconfirmed in fashion's supply chain, companies are preparing for new challenges when it comes to shipping.