French brands are expanding their retail presence to the U.S. Retailers are expanding their U.S. footprints, with North America being viewed as a safe bet compared to the increasingly unstable European and Asian markets.
Shein launches resale, some say it’s greenwashing Along with fast fashion brands H&M, the Boohoo Group and Primark, ultra-fast fashion company Shein is launching resale. To some, it's a continuation of fast fashion brands co-opting sustainability. In Shein’s case, it goes even further. A day after an undercover investigation into the brand, the resale component for Shein...
More French beauty retailers expand to the UK Sephora is not the only international retailer setting its sights on the U.K. Oh My Cream, the 10-year-old French beauty concept store that has 22 locations in France, opened its first store in Notting Hill, London, as well as a dedicated U.K. e-commerce site, on Sunday. A second boutique will open...
How Walker Slater is using VR to engage Gen-Z customers Since the start of the pandemic, 33-year old Scottish fashion brand Walker Slater has seen more interest in its sustainable fabrics from younger consumers, based on its customer surveys. To further teach Gen Zers about sustainability, it's launching a VR integration from October 12-19, available through Oculus Quest headsets in...
Walmart and Pacsun are kicking off holiday shopping earlier than ever As holiday sales kick off earlier than in years past, retailers like Walmart, Pacsun and Bombas are preparing for the holiday season well ahead of schedule.
Young brands are luring Gen-Z customers with sustainability On Tuesday, designer Patrick McDowell's 3-year-old namesake brand launched its first sustainable made-to-order offering. Created in partnership with fibre manufacturer Tencel, it marks Tencel's first opportunity to scale its materials among the high-end fashion community, with McDowell's younger shoppers also being a draw.
‘A halo effect’: Why P448 is opening stores in ultra-luxury locations Brands like P448 are aiming to establish luxury positioning through their choice retail locations. P448 most recently set up shop on the Rue du Faubourg Saint-Honoré in Paris, right next to Hermès.
Adore Me is collaborating with its manufacturers to improve supply chain impact In the interest of collaboration across the supply chain, many fashion brands are working in tandem with their manufacturers to create a smoother and more sustainable product production pipeline. Adore Me, which started its own manufacturer evaluation called the Green Adore Me Manufacturer Evaluation (GAME) in 2019 realized that Sri...
Google announces relevant shopping tools for customers and brands As the largest search engine in the world, Google’s ecommerce changes greatly affect fashion brands who want to position themselves front and center for customer discovery. The new shopping tools including 3D products, buying guides and shoppable looks were announced Wednesday at the annual Search On event, making it easier...