Zofia Zwieglinska

Zofia Zwieglinska

Zofia Zwieglinska is the international fashion reporter at Glossy. Her work is focused on covering luxury fashion in Europe and innovation with sustainability and web3. She has previously written for The Times, ELLE UK and WWD.

Zofia Zwieglinska

Zofia Zwieglinska is the international fashion reporter at Glossy. Her work is focused on covering luxury fashion in Europe and innovation with sustainability and web3. She has previously written for The Times, ELLE UK and WWD.

  • How the UK’s struggling economy is impacting fashion brands

    In September, the British pound dropped against the dollar for the first time in 37 years. While the currency has stabilized somewhat since the appointment of Rishi Sunak as prime minister on Tuesday, the retail sector in the United Kingdom has had a particularly tough time balancing sales in a...

  • Exclusive: Claire’s launches Sims-like town Shimmerville on Roblox

    Claire’s launched on Roblox on Wednesday with Shimmerville, an interactive experience that features homes, cars, pets and retail jobs. That's on top of outfits and accessories, which are popular entry points for fashion brands launching on the platform. The featured Shimmerville pets and other accessories will also be available in...

  • Yoox takes a ‘secret’ approach to holiday discounting

    While secret sales are common in luxury, brands and retailers are taking more care to ensure their high-end shopping experiences feature quality services that enforce brand equity — even while discounting.

  • Glossy’s Guide to the Metaverse

    The metaverse is defined as the future of the internet, a shared 3D virtual universe that users can exist in perpetually. Platforms for social interaction have become more popular among Gen-Z users. And the introduction of wearables like the Meta Quest 2 headset mean that virtual environments can now be...

  • Cult Beauty and Weleda are using tech platforms to solidify sustainability claims

    Sustainability has increasingly become a front-and-center issue for beauty brands. But communicating sustainability without greenwashing continues to be a challenge.

  • French brands are expanding their retail presence to the U.S.

    Retailers are expanding their U.S. footprints, with North America being viewed as a safe bet compared to the increasingly unstable European and Asian markets.

  • Shein launches resale, some say it’s greenwashing

    Along with fast fashion brands H&M, the Boohoo Group and Primark, ultra-fast fashion company Shein is launching resale. To some, it's a continuation of fast fashion brands co-opting sustainability. In Shein’s case, it goes even further. A day after an undercover investigation into the brand, the resale component for Shein...

  • More French beauty retailers expand to the UK

    Sephora is not the only international retailer setting its sights on the U.K. Oh My Cream, the 10-year-old French beauty concept store that has 22 locations in France, opened its first store in Notting Hill, London, as well as a dedicated U.K. e-commerce site, on Sunday. A second boutique will open...

  • How Walker Slater is using VR to engage Gen-Z customers

    Since the start of the pandemic, 33-year old Scottish fashion brand Walker Slater has seen more interest in its sustainable fabrics from younger consumers, based on its customer surveys. To further teach Gen Zers about sustainability, it's launching a VR integration from October 12-19, available through Oculus Quest headsets in...