How digital product passports will change luxury Notable projects from Aura include Cartier's implementation of blockchain to verify product authenticity and origin, Prada's adoption of digital passports to promote transparency and sustainability in its supply chain, and Louis Vuitton's use of the technology to combat counterfeiting and ensure customer assurance in product authenticity.
1 year after its Roblox debut, Pacsun invests in advertising on the platform As Pacsun celebrates one year on Roblox, it's launching digital ads on the platform and expanding its Roblox game. In February 2023, Pacsun introduced "Pacsun LA Tycoon," a Roblox game that immerses players in an L.A. lifestyle experience. It draws over 60,000 monthly active users and has seen 11 million...
Instagram wants to bring #Highfashiontwitter to Threads at the Met Gala Historically, the Met Gala — annually hosted on the first Monday of May — hasn’t been a big event for creators. That is, unless you're talking about the online conversation.
Fashion Briefing: Brands are getting in on the rise of tenniscore and golf fashion This week, a look at the brands getting into golf, pickleball and tennis as luxe sports take off. Plus, the current gen AI opportunities for creators, the latest funding rounds, new executive shifts and other news to know.
Carolina Herrera’s Wes Gordon: Department stores aren’t the only important sales channel anymore Under his creative guidance, Carolina Herrera has continued to captivate a global audience, expand to new markets and grow its e-commerce reach. The brand is opening multiple stores in the next couple of months, with its most recent opening being Palm Beach.
Sephora is expanding its take-back and refillables programs Sephora is making strides in integrating sustainability into its business practices. Its commitment to sustainability shows up in its efforts around packaging recycling, through its Beauty (Re)Purposed program launched in May 2023, and refillable products — it launched a dedicated program in April 2019.
How brands are changing their operations to lower their carbon emissions The fashion industry is increasingly asked to calculate and lower its carbon footprint in response to growing environmental concerns. The “footprint” reveals the greenhouse gas emissions from a brand’s activities.
LePrix establishes offices in Japan amid the market’s rising resale demand The fashion resale market in Japan is experiencing robust growth, driven by evolving consumer attitudes toward sustainability and the increasing appeal of unique, vintage and luxury items.
How brands are preparing for new regulations on products and processes The fashion industry is undergoing a significant transformation as new sustainability-linked regulations demand greater transparency and sustainability. From global initiatives to country-specific laws, these rules are reshaping how companies operate, forcing them to disclose detailed information about their supply chains and minimize their environmental impact.