Before Alli Reed was a beauty brand founder -- something she never imagined she’d be -- she was an avid Redditor and a former would-be scientist (she majored in chemistry at UC Berkeley) for whom skin care became a hobby. Flash forward: The brand she founded, somewhat by accident, Stratia, is...

In 2020, Beaubble expanded to become an incubator for brands founded by influencers. The first was Monday Born by long-time beauty influencer and vlogger Teni Penosian, which launched in March last year. The next, announced in April, will be in collaboration with Karen Yeung, a self-described beauty, fashion and motherhood...

E.l.f. is the first beauty company to launch its own branded channel on Twitch, a platform known mostly for gamers. But Twitch has become increasingly relevant for beauty brands over the last few months, and it’s hard to overestimate just how popular gaming is.

Rare Beauty and Selfmade are just a few of the brands investing heavily in mental health content and programming. It makes sense, on the heels of the isolation that many people -- especially young Gen Zers forced to attend Zoom school -- have felt in the past year. 

The same week that Clare Ngai left her job as a talent manager to devote herself full-time to her jewelry brand, BonBonWhims, Kylie Jenner wore her earrings.

“I’m grateful to be a part of the Maybelline family. To have young girls all over the world be able to go into their local drugstore and see [a young girl] on an advertisement for a brand that is known globally is something that I feel will be truly inspiring,...

Olamide Olowe is 24, and Topicals, the skin-care company she co-founded in 2020, is not even the first she’s launched. Prior to founding Topicals, Olowe co-founded SheaGIRL (an offshoot of SheaMoisture) while she was in college. The brand was acquired by Unilever when the conglomerate purchased its parent company, Sundial...

“I’m just a Vietnamese, fluid boy, who’s living in L.A. and crossdresses for a living. It’s nothing crazier,” Duc Tran Nguyen said, by way of introduction. Though clearly humble, Nguyen — better known as Plastique Tiara — has earned quite the fanbase. That includes 6.2 million followers on TikTok and 2...

“It’s interesting that both the gaming and beauty worlds have the same flaw,” in that both are tethered to antiquated gender stereotypes, but in “completely opposite” ways, Kathleen Belsten, aka Loserfruit, told Glossy. It’s an astute observation by the gaming influencer, who made her first push into beauty at the...