Glossy 50 2021: Tinx (Christina) Najjar, influencer Tinx never set out to be a beauty influencer, yet the products she loves frequently become cult favorites. So it’s no surprise that many brands inked partnerships with her this year. For example, in August, Kiehl’s introduced “The Tinx Edit.”
Glossy 50 2021: Mikayla Nogueira, influencer When Mikayla Nogueira posts about and approves a product, it rarely fails to go viral, receive press coverage and sell out. So this year, brands lined up to work with her — Glamlite released a collab with her in June.
Glossy 50 2021: Carey Krug, svp of marketing at Abercrombie & Fitch Once known for being exclusionary, the Abercrombie & Fitch of today touts a message that is essentially the polar opposite. Carey Krug is behind the new marketing, which encourages confidence and individuality -- and is resonating with Gen Z.
Glossy 50 2021: Tara Loftis, global vp of brand marketing and public relations at Kendo Beauty Group This year, KVD Beauty rebranded once again. To unveil the updated KVD and its biggest launch of 2021, the Good Apple foundation, a powerful marketing strategy was paramount. Tara Loftis took a big bet on TikTok and won.
Glossy 50 2021: Dao-Yi Chow, co-founder and managing partner of Public School Though best known as half of the team behind fashion label Public School, Dao-Yi Chow dedicated much of his time and energy in 2021 to rallying the fashion community, in the name of fueling the Stop Asian Hate movement.
Glossy 50 2021: Shai Eisenman, founder of Bubble With an aim to reinvent teen skin care, Shai Eisenman launched Bubble as a DTC brand in November 2020. Within two weeks, she was approached by “pretty much every large retailer in the country.” Bubble’s since entered 3,800 Walmart doors.
November launch roundup: 7 new beauty brands to know November saw the launch of not one, but two massive A-list celebrity beauty lines: Harry Styles and Ariana Grande debuted Pleasing and r.e.m., respectively. It's a trend within beauty that shows no signs of slowing down -- Hailey Bieber's line, Rhode, is set for a spring 2022 debut.
Ciara on her Dare To Roam brand and lifelong love of fashion Ciara, the singer and entrepreneur, has an entire fashion house with her husband, football superstar Russell Wilson, called The House of LR&C. But in August, she launched yet another brand, Dare To Roam, in partnership with creative agency Harper and Scott.
I used the Intro app to ask Rachel Zoe my most pressing fashion questions The premise of Intro, an app launched on November 17, is that it opens doors. The goal is to lower the barrier between an aspiring entrepreneur, designer or stylist, or simply a person with a self-improvement goal, and the experts in the corresponding field. Among included fields are home, wellness,...