Subscription company Boxwalla partners with influencer Lola Gusman on indie makeup shop Influencer collaborations and influencer marketing, in general, are often associated with a young, Gen-Z demographic using platforms like TikTok. But in the indie beauty space, where prices tend toward the high end of the spectrum, the younger demo is not the only demo that matters. Brands in the category are...
The hand care category is growing far beyond sanitizer Now that sanitizer is de rigeur, the moment is ripe for a hand care renaissance — and already, there are brands lining up to fill the white space. After all, it’s often said to look at someone’s hands to know how old they are.
Lauryn Bosstick, The Skinny Confidential: Influencer brand to know Lauryn Bosstick's The Skinny Confidential is in the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Deepica Mutyala, Live Tinted: Influencer brand to know Deepica Mutyala's Live Tinted is in the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
In the DMs with ‘SNL’ star Chloe Fineman Chloe Fineman is doing interviews from the Bowery Hotel to mark the occasion of her first beauty campaign, which is for Pantene. The bubbly, blonde "SNL" star, known for her killer impressions both on "SNL" and Instagram, is, as it turns out, a perfect fit for a beauty campaign. She...
Glossy Pop Newsletter: How K18 took over TikTok Stylists and colorists were fundamental to K18 establishing itself. “Product developments like K18 only come along every 10-15 years, so we knew if we could get it in front of the hair community it would take off,” said Michelle Miller, svp of marketing at K18. Professionals, she said, remain the...
Martha Stewart is the go-to TikTok influencer for luxury beauty Clé de Peau, the Japanese luxury beauty brand owned by Shiseido, has teamed with Martha Stewart, the 80-year-old icon, for its first TikTok campaign. Recognizing that TikTok has become more than just a Gen-Z app, Clé de Peau went all-in on a five-video campaign with Stewart, already an organic fan of...
December & January launch roundup: 7 beauty brands to know The last launches of 2021 and the first of 2022 speak to the industry's continued focus on internal and external wellbeing, as well as skin care and scents that do more than just smell pretty.
How the Oura Ring became the celebrities’ favorite health tracker There are very few products that Kim Kardashian West promotes, outside of her own, for free. The Oura Ring is one of them. In fact, she's has posted screenshots of her “scores” from the tracker ring’s app multiple times, once in response to Gwyneth Paltrow -- via an Instagram Stories...