Though Olive & June has collaborated with influencers on nail colors before --including Emily Schuman of Cupcakes & Cashmere, Nabela Noor and Katie Sturino's Megababe -- this is its first time creating press-ons with an influencer. 

For the launch of its new Target-exclusive skin-care brand, Unilever’s in-house incubator, The Uncovery, tapped an interesting mix of influencers. The brand, Ferver, focuses on fermented skin care, a category that's been on the rise for the past couple of years.

There are countless examples but I spoke to three brands where Mikayla's TikToks have had a significant measurable impact, and of course, Mikayla herself, about how and why she became a beauty brand's fastest ticket to virality — and sales.

When you strip the phrase "girlboss" from the names attached, the concept was simple. It was about women succeeding in business, against the odds, in a capitalist structure built within the patriarchy.

With March came the start of Spring, and an influx of new beauty brands. There are, not one but two addition to the celebrity beauty marketplace (both of which also earned space at Sephora), a new Gen Z "headcare" brand, which also joins the ranks of brands to come out...

A trend that was hot in 2004, lip plumpers are back with a vengeance. Several brands have launched products in the plumping space, while those that have had them for a while see the category continuing to flourish.

The "boardwalk" will feature snacks (cotton candy from Polar Playground, ice cream from Sweet Rose Creamery and pink kettle corn from The Jolly Sheep), a live DJ and performers, as well as the opportunity to shop the brands' collaboration before it launches.

Five years ago, the average person didn’t know what the skin barrier was. Today, the hashtag #skinbarrier has 302.2 million views on TikTok.

The Clear Cut, a direct-to-consumer jewelry company known primarily for engagement rings, did more sales in the first six weeks of 2022 than it did in its entire first year of business (2018), according to the brand. Most interestingly, thanks to strategic gifting and some major influencers it counts as fans,...