Too Faced taps creators for traditional ads celebrating Better Than Sex Too Faced is marking the 10th anniversary of its most popular product, Better Than Sex mascara, by running an ad campaign. And, for the first time, it's also adding a color to the franchise, dubbed Chocolate.
Exclusive: Tarte CEO Maureen Kelly sets the record straight on the brand’s influencer trip to Dubai On January 18, 29 influencers and their plus-ones began a global journey that would convene in Dubai, at the Ritz Carlton Ras Al Khaimah in the Al Wadi desert. This included 13 American influencers, including big names like Alix Earle, Meredith Duxbury and Ellie Zeiler, to name a few.
Glossy Pop Newsletter: Sol de Janeiro is Gen Z’s answer to smelling like dessert Teens in the early 2000s relished in the somewhat scandalous nature of Urban Decay's since-discontinued, shimmery Lickable Body Powders in flavors like cake and honey. There was also Jessica Simpson's fever dream of a brand, simply called Dessert Beauty, which sold edible lip gloss made to taste like buttercream and...
Beekman 1802 pivots social media focus to nurses "[Beekman is] a brand built on two pillars, goat milk and kindness. [So we're] celebrating those who put kindness out into the world," said CEO Jill Scalamandre. The program is extensive, which is fitting considering it will play out over the entire year.
John Legend debuts Loved01 in collaboration with A-Frame incubator John Legend is the latest male celebrity to throw his hat in the crowded ring of celebrity brands, with Loved 01, pronounced "loved one."
Glossy Pop Newsletter: A 10-year-old Urban Decay eyeshadow is back, thanks to Gen Z In late November, Urban Decay's Moondust eye shadow started to go viral on TikTok. Its virality wasn't the source of one mega-influencer's endorsement. It also wasn't a buzzy new launch — Moondust first launched in 2013. Rather, according to Malena Higuera, Urban Decay's U.S. gm, it was the result of a...
How Retrofête became the ‘it’ girl uniform of New Year’s Eve For those who choose to leave the house, New Year's Eve, is often a time to don your sparkliest apparel. And for the fashion set marking the start of 2023, that meant Retrofête. The brand was seen on Shay Mitchell, Alessandra Ambrosio and Cardi B, among many others.
Makeup brand Caliray enters the wellness category For Wende Zomnir, founder of Urban Decay and now Caliray, wellness has always been a part of the equation — both in life and in business.
Glossy x Launchmetrics Research: The buzziest doctor-founded skin-care brands Spurred on by influencers, doctors' own social media presence, and simply consumer desire for trustworthy information and products, doctor-founded brands are seeing steady growth.