NYFW Briefing: What’s in it for skin-care brands sponsoring runway shows? All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.
Solawave is expanding to Ulta and opening a West Hollywood content house The brand invested in social media advertising, as well as gifting to influencers, celebrities and makeup artists, to help make a name for itself. It now counts an impressive slew of celebs as fans, including Sydney Sweeney, Vanessa Hudgens, Kate Hudson and Jennifer Coolidge.
Glossy Pop Newsletter: How Rare Beauty, Too Faced and Kaja reached 1 million TikTok followers For people to follow and engage with brand content, the brand has to be doing something very right. As such, only a handful of beauty brands have crossed the million-follower threshold on TikTok. Among them are Rare Beauty (1.2 million followers), Too Faced (1.1 million followers) and Kaja Beauty (1.7...
Glossy Pop Newsletter: The power of Electric Picks’ influencer collaborations Electric Picks is now 11 years old. But since it started putting out influencer collaborations four years ago, its brand awareness has greatly accelerated. The brand currently has 211,000 Instagram followers — its name recognition has grown based on the ripple effect of the influencers its worked with.
Health-care brand Welly joins the body-care boom Welly, originally known for its colorful take on bandages and other first-aid essentials, has segued into body care.
Exclusive: After Sephora exit, Selfless by Hyram lands at Target Following buzz on TikTok and a rush to declare the influencer brand dead, Selfless by Hyram is announcing its next move after exiting Sephora. Hyram Yarbro, one of the original Gen-Z skinfluencers, has exclusively confirmed to Glossy that the brand is neither shuttering nor slowing down, but rather moving to...
Models Josephine Skriver and Jasmine Tookes expand their fitness empire with a workout app In 2016, supermodels Josephine Skriver and Jasmine Tookes co-created an Instagram account, named with an amalgamation of the first two letters of each of their own names, Joja. Through the account, which has accumulated over 600,000 followers, the two women have shared their fitness regimens, offering an inside look at...
Glossy Pop Newsletter: De-influencing is TikTok’s response to overconsumption and inauthenticity After years of telling you what to buy, content creators and regular consumers on TikTok have decided to flip the script and tell you what not to buy — and they're calling it "de-influencing." The hashtag #deinfluencing has 21.4 million views and has increased in popularity even in the past...
Celebrity brow artist Kristie Streicher launches her own brand Streicher is adding to her brow empire with the launch of K.S. & Co, a tight edit of three brow essentials informed by her 23-year career shaping brows. Her clients include Gwyneth Paltrow, Lorde, Adele, Mandy Moore, Sandra Bullock, Sarah Paulson and Marisa Tomei.