Glossy Pop Newsletter: Inside Tree Hut’s unexpected, TikTok-driven glow-up Tree Hut launched in 2002, but since the onset of the pandemic and the rise of TikTok, it's essentially been reborn.
Lake Pajamas on leading successful influencer collaborations Lake Pajamas has become a staple for a certain kind of polished, millennial influencer. The 8-year-old brand was founded in Savannah, Georgia by friends-turned-co-founders Anne Read Lattimore and Cassandra Cannon. It has 117,000 Instagram followers and two brick-and-mortar stores, based in Charleston and Atlanta.
Violette FR is rewriting the rules of the celeb makeup artist brand Violette Serrat, the influential makeup artist behind the brand Violette FR, is known by her 494,000 Instagram followers for her chic French beauty style. It consists of a bold red lip or colorful eye, and — this is key — no foundation. But interestingly, her brand's best-sellers are in the skin-care category.
Glossy Pop Newsletter: How founders Bobbi Brown and Trinny Woodall build true brand loyalty The word "community" is so overused in brand worlds, it has nearly become devoid of meaning. Still, at Jones Road and Trinny London, strong communities numbering in the thousands are powering a heartbeat that most brands simply don't have.
Vanessa Hudgens is doing things differently with the second launch of Know Beauty Hudgens first launched Know Beauty in 2021 with singer Madison Beer. She admitted that it didn't land, which is why she decided to go back to the drawing board. On Wednesday, she re-launched Know Beauty as a completely different brand. This time, it is sold on Amazon and has just...
Exclusive: Nudestix launches Nudebody with Sofia Richie as its face Nudestix, launched in 2014, is best known for its stick-format makeup. In October 2020, it introduced Nude Skin, a tight edit of skin-care products. Now, Nudestix is taking category expansion a step further with the introduction of Nude Body, a three-piece collection created with Sofia Richie, the brand's "Nude Beauty...
With new launch, derm-influencer Dr. Whitney Bowe’s skin-cycling trifecta is complete Dr. Whitney Bowe has been a dermatologist for over 15 years. But to many on social media, she's best known for popularizing "skin cycling," a term she coined for an alternating skin-care regimen of using exfoliating acids, using retinols and taking "recovery nights."
Exclusive: Sephora and TikTok team up on new content program for emerging brands Sephora and TikTok, in partnership with the marketing agency Digitas, announced on Monday a new initiative, dubbed the Sephora x TikTok Incubator Program. The program aims to help young brands become more successful on TikTok and more fluent in working with influencers on partnerships.
Glossy Pop Newsletter: Estée Lauder launches Nutritious, in bid for Gen Z (Exclusive) To promote the collection, the brand is launching its first TikTok campaign, featuring four influencers, as well as teaming with college student-focused publication Her Campus on paid content and activations.