Too Faced announces TikTok star Sara Echeagaray as first creative director in residence Every brand is vying for Gen Z's dollars, likes and eyeballs, and Too Faced has established a new role devoted to doing so. The makeup brand has appointed actor and TikTok star Sara Echeagaray as its first-ever creative director in residence.
Inside Shark Beauty’s marketing strategy targeting moms Though Shark Beauty's tagline is "For all hairkind," for its Coachella activation, it tapped a specific demographic — young moms. For the festival, it flew eight young mom-influencers to Palm Springs where it hosted them at a house in Palm Springs, including Mayci Neely (1.3 million followers on TikTok), Bobbi...
Glossy Pop Newsletter: The Bold Glamour filter inspired Cocokind’s new campaign On Monday, Cocokind launched its #BoldEnough pledge, in partnership with the nonprofit Half The Story, in direct response to the popular, dramatic filter. The date, May 1, was also significant as it marked the start of Mental Health Awareness Month.
Glossy Pop Newsletter: Good American’s Emma Grede on the state of inclusivity – ‘Fashion is deeply unfashionable right now’ Good American, the denim brand launched by Khloé Kardashian and Emma Grede in 2016, has announced the seven winners of its fifth annual open casting, a program that has become a hallmark of the brand.
Molly Sims on developing YSE Beauty: ‘I didn’t want it to be another celebrity or influencer brand’ Sims has been working on the brand and its product development for the past three years, but she's been enmeshed in the beauty space for much longer. She has a weekly beauty podcast — "Lipstick On The Rim," which launched in 2021 — plus she's published beauty content on her shoppable...
Beauty & Wellness Briefing: Hydrafacial is upping its cool factor, one brand partnership at a time Though Hydrafacial has been around since 2005, the medspa facial device company is having a renaissance, having inked new, high-end partnerships with luxury skin-care brand Omorovicza and Dior Beauty in just the past few months.
Glossy Pop Newsletter: Innbeauty Project’s lip oil has been viral for 3.5 years Its Glaze Lip Oil — in a Candy Apple flavor — was part of Innbeauty Project's initial assortment when it launched in 2019, and the product continues to drive sales, conversation and conversion for the growing brand.
Meghann Fahy’s new allergy commercial riffs on perfume ad tropes Astepro, a nasal allergy spray, is taking a new approach to its spring campaign: It borrows more from beauty marketing — specifically, fragrance marketing — than health care. The tagline for the campaign is "Feel Sexy, Fast," and Astepro tapped actor and "it" girl Meghann Fahy to convey the message in...
BaubleBar expands to custom hairbrushes For the past eight years, customization has driven growth at BaubleBar. That was first through jewelry and, in the past five years, via a robust phone case program. As such, the brand has continued to expand its customizable offerings. Now, BaubleBar is adding hairbrushes to the mix.