As China is starting to show signs of recovery from its own coronavirus lockdown period, livestreaming options have sprung up on a wide variety of platforms. 

As brands shift their social strategies from products to lifestyle content during the Covid-19 pandemic, they’re turning to music content as to build their communities. 

With beauty hacks and 15-second makeup tutorials becoming as common on TikTok as "#renegade" and "#savage," cosmetics brands are flocking to the platform.

As GoFundMe campaigns for laid-off service industry workers balloon across the country, the beauty industry is also relying on these campaigns. 

Move over, beauty influencers: Doctors and nurses battling the coronavirus are now the ones receiving beauty products from brands.

Known for its short-video dance crazes that have become a Gen Z obsession, TikTok is pushing heavily into livestreaming during the U.S. coronavirus quarantines.

Already hit by brick-and-mortar retailer closings due to the coronavirus, independent beauty brands in California are now indefinitely halting e-commerce shipments as well thanks to state health orders.

Beloved by skin-care aficionados worldwide, K-beauty brands’ global push has been halted in the wake of the coronavirus pandemic. 

2020 has already become the year of coronavirus, but it is also shaping up to be the year of the Instagram livestream.