While product launches for existing beauty companies are complicated enough during the Covid-19 quarantine period, launching an entirely new brand during this time is a whole other level of struggle.

Small businesses in Germany may have been reopened since April 20, but German beauty brands are still facing roadblocks in their proposed growth plans.

For fashion retailers struggling during the coronavirus pandemic, more beauty may equal less pain -- but beauty alone will not save them.

Most beauty retailers may not know when they will reopen in the U.S., but they do know one thing for sure: Their stores are not going to look the same as when they closed. 

It is nothing new that teens are the core market for acne brands, but TikTok influencers are now the way to reach them.

While Snapchat has had its ups and downs over the past few years, it's seeing a comeback. With Gen Z furiously sending Snaps during the coronavirus shutdown, beauty brands have been turning to ad opportunities on the platform's curated content.

From terrifying clowns to makeup “tutorials” to the sound of a screeching pterodactyl, TikTok is an agent of chaos in the world of beauty. Though beauty has emerged as a popular category on TikTok, the app’s unique Gen-Z culture has spawned its own set of wildly popular beauty memes that...

VR e-commerce technology is one of the many digital opportunities, like AI beauty tools and virtual consultations, that brands are seeking to offset losses from physical store closures. During the Covid-19 shutdown in China, Shanghai luxury art mall K11 launched a virtual store via a WeChat Mini Program that allowed...

Skin-care enthusiasts are stocking up on large quantities of their favorite products. Increasing quantities per order is likely due to a fear of not being able to access products in the future. Most e-tailers have slower shipping times, and some California brands have been forced to stop shipping altogether. Both Sephora...