A growing contingent of beauty brands have entered the "billion-view" club by tapping into TikTok's flagship sponsored hashtag challenge feature over the past year as functionality increases.

While overall makeup spending has been in decline in North America, not all brands have been equally affected. 

As calls for greater inclusivity in beauty have been amplified in 2020, brands and VCs in the DTC beauty startup world are paying more attention to underserved customers.

As China continues on its path of economic recovery from the pandemic, smaller U.S. beauty brands are turning to Alibaba’s cross-border e-commerce to reach a Chinese audience. 

Today, DTC lifestyle site The Verticale is launching an online marketplace of 50 digitally native brands spanning beauty, personal care, fashion and home.

As American cities were filled with dancing in the streets to celebrate Joe Biden’s presidential election victory announcement on Saturday, beauty brands took a break from influencers and models to celebrate the historic nature of Kamala Harris becoming vice president-elect.  

With China’s largest e-commerce shopping extravaganza approaching, beauty brands have gone all-in on ramping up their digital efforts in an economy on the rebound. 

In the tradition of Britney Spears and Paris Hilton, social media megastar David Dobrik has launched his own celebrity fragrance line -- but in his own unique way. 

As Covid-19 numbers worsen in North America and Europe heading into the key holiday shopping season, beauty brands like Charlotte Tilbury are turning to VR to replace the in-store shopping experience.