So long, trade shows: DTC beauty brands tap into digital tools to reach retailers As retailers rush to find the next indie beauty hit, brands have headed onto platforms to reach new partners digitally.
QR codes make inroads in U.S. with ‘shift to contactless’ The QR code, a technology used in China for everything from payments to adding new contacts, is catching on in the U.S.
Eyeshadow with a side of guac: E.l.f. debuts second Chipotle collab Makeup and burrito bowls are a perfect match. On March 10, E.l.f. Beauty and Chipotle doubled down on their existing partnership, unveiling their second makeup collection.
How Dieux emerged as the cool-kid eye mask brand Launched in September 2020, Dieux’s distinctive branded eye masks have emerged as a cult item on social media.
Beauty & Wellness Briefing: Men’s brands remain ‘bullish on beards’ The pandemic’s “quarantine beard” phenomenon has led to a beard oil boom, and men’s grooming brands are betting on beards for the long term.
Kristen Bell’s CBD brand Happy Dance set to launch at Ulta As CBD infiltrates the beauty mainstream, Kristen Bell’s new body-care brand Happy Dance makes its retailer debut at Ulta Beauty next week.
Boy Smells expands with fragrance debut Following candles and intimates, cult all-gender brand Boy Smells enters the beauty category today with the launch of fragrances.
Bareminerals enlists Hailey Bieber for high-tech virtual shopping experience Brands may be unable to host IRL events these days, but Bareminerals is still inviting its followers to a seaside villa with Hailey Bieber.
How Black Beauty Roster is working to elevate BIPOC beauty pros Beauty professionals Simone Tetteh and Maude Okrah have been working to change this in these industries with the launch of the Black Beauty Roster, a platform offering a directory of beauty professionals of color who are skilled in all skin tones and hair textures.