Beauty influencers on Twitter are among the first to access the app's new features for moderated content and monetization.

A guerilla marketing technique inspired by millennials' love of the food truck, the promo truck has replaced the beauty store pop-up for several brands during the pandemic.

Across the U.S.,the spa industry had been hoping that the June decline in Covid-19 cases would stick, and people would be coming back in full force for their facials, lymphatic drainage, crystal therapy and acupuncture. 

“We didn't want to fill it with filler people." Why some designers are still holding off on an IRL fashion show this season.

“I would not have entered into the partnership, even if the strategy made sense and the commercial opportunities made sense, if I didn't believe in Morphe as an organization," said Sharon Chuter, founder and CEO of Uoma Beauty.

Over the past year, makeup and skin-care collabs and brands have been launching practically every week for anyone (or anything) with a following.

Launched in 2019, U.S.-based Flip announced $28 million in Series A funding on August 30 as it attracts a growing number of beauty brands selling through its short videos.

Created as part of the greater movement for inclusivity amid the racial reckoning of 2020, Brown Girl Jane and SheaMoisture are continuing their grant program for Black beauty founders for a second year. 

Time and time again, the viral TikTok effect has caused beauty product sales to skyrocket. So, it's no surprise that brands are quickly signing on to TikTok’s new shoppable features.