As rave culture has taken off in beauty, hair-care brand Olaplex is getting on board with the movement via a TikTok challenge featuring hundreds of influencers and a well-coiffed DJ.

Facebook may be shutting down livestream shopping, but beauty brands and other platforms are still investing in the feature.

As brands scramble to find savvy young talent that can crack the code of a successful TikTok strategy, they're heading straight to the source to recruit them.

Once available at a handful of beauty retailers, in-store recycling boxes are becoming commonplace with retailers like Sephora on board.

Most of the beauty brands releasing NFTs these days already sell physical products. But for new makeup brand Bakeup by Jo Baker’s first ever product launch, it is taking the opposite approach.

Flip has seen an influx of major beauty influencers join everyday beauty enthusiasts on the platform this past month.

Ulta Beauty has officially become a VC player.

Tapping into the popular theme of post-lockdown hedonism, Applebee’s is teaming up with Winky Lux for its new “Saucy Gloss” collab. 

When the pandemic lockdowns hit in 2020, beauty brands rushed to add virtual consultations to their sites, in response to store shutdowns. Two years in, these services are being used as part of an omnichannel strategy as the pandemic situation continues to fluctuate.