How Mejuri is using pop-up stores as part of a multichannel retail strategy The pop-up has been, for the last few years, a tried and true strategy for young DTC brands looking to expand into physical retail. And just as pop-ups help young companies edge into brick-and-mortar for the first time, established companies continue to see the value in pop-ups when testing new...
Inside the shapewear renaissance A new wave of shapewear brands, from Skims to Heist Studios, is hitting the market to create comfortable products for all body types.
How a private Facebook group led to Boyfriend Perfume launching a car air freshener When Boyfriend Perfume looked to expand to new products, it turned to a private Facebook group of its own customers for insights. In the group, customers could share feedback about the brand, respond to surveys and polls on things like favorite scents, and discuss potential launches.
How Thinx changed the company culture and moved beyond DTC to drive growth After a turbulent few months in 2017, Thinx is now on the up, looking towards global expansion and a major push into wholesale thanks to a new CEO who focused on revamping the company culture.
‘We’re not a Target or an Amazon’: How DTC brands plan to attract shoppers on Black Friday Extended sales are becoming table stakes for companies, and increasingly in the DTC space. Brands with less marketing dollars are forced to find other ways to win over customers. This year, companies including Storq, Harper Wilde and M.M.LaFleur have all gotten creative to stand out as the end of the...
How Lunya perfected its hiring process to attract and retain the best talent Hiring is a major challenge for a lot of young direct-to-consumer brands. Lunya, a five-year-old sleepwear brand, has implemented a series of practices to make sure hiring is core to the business.
How Richer Poorer went from selling men’s socks to being 85% apparel in two years Moving into 2020, DTC brand Richer Poorer is moving into new product categories, far beyond its original days as a sock company.
‘We need to control our brand’: Mark Cross focuses on physical retail and resale Last week luxury handbag company Mark Cross opened its first retail location in over three decades as part of the brand's plan to win over young customers.
Universal Standard is turning shopping spaces into community spaces to keep customer acquisition costs down Universal Standard is opening a number of cozy, apartment-style spaces across the country that can be rented out by customers at no cost.