‘Selling the LA lifestyle to the world’: Inside Fred Segal’s global expansion plan The retailer, first opened by tailor Fred Segal in 1961, had its heyday in the nineties and early aughts, when it became the first to sell Kate Spade and Juicy Couture, and served as a popular haunt of Paris Hilton and the Olsen twins. Though it’s recently faced instability, its...
‘Convenience matters’: How Nordstrom is customizing its Local concept for NYC Giving each Local store a local flavor, driven by feedback from the market, is key. In Los Angeles, the company fine-tuned the Nordstrom Local services after implementing a focus group of more than 800 of its most engaged local customers, and gauging their priorities and ideas.
The founder of Unilever-owned Schmidt’s Naturals is launching an editorial site for entrepreneurs Supermaker, which launches today, is a new media site founded by Schmidt and Cantino. It's focused on telling the stories of entrepreneurs, particularly women and people of color who are launching consumer brands with a “conscious agenda,” and sharing career and business advice around topics like raising investment funding and...
How digitally native brands are upending the American mall Amid store closure closures left and right by mass brands from Gap to Victoria’s Secret, malls are being forced to figure it out or face their fate. The former has translated to learning to relate to the modern direct-to-consumer brands that are resonating with consumers. These brands have data and...
‘Natural progression’: The Instagram effect hits resale Fashion resale platform Poshmark’s expansion into home goods, announced Tuesday, mirrors a shift that’s been emerging on Instagram for the past couple of years: Influencers are moving beyond their fashion roots. Fans and followers are demanding more transparency and authenticity through a more all-encompassing look at their lives, and --...
Influencers are influencing influencers A new study released Monday from global influencer marketing platform SocialPubli.com found that, among micro-influencers, or those with between 10,000 and 500,000 followers, 86% have purchased a specific style of apparel or fashion accessory after first seeing a fellow influencer wearing it.
In conversation with the designers of Monse On Friday, Laura Kim and Fernando Garcia presented their Monse resort 2020 collection to editors, influencers and customers in an outdoor plaza in NYC’s Financial District. Before the show, the designers -- who are also creative directors of Oscar de la Renta -- spoke with me about why resort is...
‘Cutting edge of giving a shit’: How Taylor Stitch sells sustainability to male shoppers Sustainability has remained relatively absent from the male-dominated streetwear market, and though sustainably minded brands like Everlane and Levi’s sell both men’s and women’s styles, women’s brands known for being sustainable -- Reformation, Mara Hoffman, Eileen Fisher, the list goes on -- outnumber men’s. Even so, Taylor Stitch has remained...
‘It’s all cylinders firing’: Inside Shopbop’s largest influencer campaign to date At a time when the effectiveness of influencer marketing is increasingly coming into question, Shopbop is dedicating more resources to it. Where the retailer stands in the market, macro-influencers are still trending.