From pre-orders to small batches: Fashion brands are taking control of their inventory With slowed sales and canceled orders from wholesale partners, many companies have found themselves both scrambling to get by and staring at heaps of wasted investments in the form of unsold inventory. It’s inspired many to rethink their production processes to eliminate the monetary risk.
Gen Z’s TikTok habit is fueling fast fashion Despite all the talk of Gen Z prioritizing values and breathing new life into corporate social responsibility, when it comes to fashion, many are gravitating to cute, cheap things that will resonate on social media. And this year’s TikTok boom is adding fuel to that fire.
Fashion brands are further distancing themselves from department stores Fashion brands are shifting away from department stores’ remaining value propositions, one of which is convenience via an abundance of products. For shoppers not willing to wait for even next-day delivery, there’s the option to run into a department store and find a choice style on a rack stocked with...
The party’s over: Retailers known for going-out looks are switching gears Social butterflies are being forced to sit 2020 out, and their go-to fashion sources are adjusting their product assortments accordingly.
New access to designers is driving sales for luxury fashion brands Retail sales are slumping, consumer demand for transparency is at an all-time high, and more people are craving human connection. In response, fashion designers including Nili Lotan, Daniella Kallmeyer and Johanna Ortiz have been leaning into their own expertise and influence: They’re personally offering up customer service, style advice and...
The end of fashion: Why comfortable, seasonless styles will replace runway trends Since March, loungewear has boomed, workwear has struggled and designer fashion brands have closed up shop. The changes could read as temporary -- that is, for as long as people are dressing exclusively for the living room. But lockdown has given consumers more time to be thoughtful about the brands...
Why digital fashion weeks are falling short Creating digital content has become a constant task for fashion companies, and the traditional fashion calendar has widely been deemed obsolete. Even so, dozens of brands have deemed participation in Paris’ and Milan’s digital men’s fashion weeks worth-it. As insiders see it, these events are like training camps for the...
Why is fashion’s size scale discriminatory? Fashion brands including Universal Standard, RedThread and Unspun are calling for a size-free industry. Their basis: The current size scale is discriminatory and forces women to fit into a box that, often, wasn’t made for them.
How updating the buying process could save retailers Brands have long abided by the traditional, seasonal fashion calendar, perpetuated by fashion weeks, trade shows and retailers. But switching gears in the name of survival has meant rethinking the production and distribution cadence. It’s resulted in the realization that fashion’s old parameters don’t serve brands’ best interests. So they’re...