Fashion Briefing: With the flood of political ads raising prices, brands are leaving Instagram for Pinterest With political ads taking up space and driving up costs on Facebook and Instagram, fashion brands are flocking to Pinterest as an alternative -- and they’re planning to stay put.
Bonobos CEO Micky Onvural: ‘October 1 was the beginning of holiday’ As the CEO of digitally native menswear brand Bonobos, Micky Onvural has experienced both extreme challenges and lucky breaks in getting the brand through 2020. “We've always been predominantly e-commerce, so we didn't have the same catch-up game to play as other retailers did,” she said on the Glossy Podcast....
Distressed denim: How the pivot from ‘hard pants’ is changing the industry With sweatpants, leggings and shorts serving as the unofficial uniform of Americans staying at home, sales of “hard pants” (aka jeans) are taking a hit. Largely in response, denim-focused brands are overwhelmingly announcing plans to diversify their product assortment by expanding to more relevant styles, including tops, joggers and track...
Glossy Research: Brand and retail workers are voting for Biden, in hopes of a better economy In an early-October Glossy survey of 67 brand and retail workers, 38.7% said the economy is a top-three issue that’s most important to them in this election. And 46.8% agree that the U.S. economy will improve if Joe Biden wins the election. Only 12.9% expressed the same confidence for President...
Todd Snyder on the DTC space: ‘Most customers don’t want to buy a shirt from an investment banker’ The 30-year fashion industry veteran discussed how his brand transitioned from wholesale to DTC, where it’s filling white space and why print catalogs are still alive.
Fashion Briefing: How the rise of on-demand production will reshape the industry “Having an industry with no inventory really changes the economics for brands,” said Lawrence Lenihan, chairman and co-founder Resonance Companies. “You have to change the way you work and reorganize your business. It will create a lot of dislocation in the short-term.”
The anti-Brandy Melville: A new fashion brand is making a play for Gen Z (and their moms) Woodley + Lowe, which launched this week, is doing all the right things, in terms of answering the supposed demands of its target demo: girls ages 13-21. It’s community-focused, size-inclusive, comparatively affordable (with styles priced $35-$100; Brandy Melville jeans are $40), eco-conscious and charitable. Three percent of its revenue goes...
Digitally native sneaker brand Cariuma is tapping the streetwear model to build hype Eco-conscious footwear brand Cariuma launched in September its first sneaker specifically designed for skateboarders. It’s the latest move in the brand’s play for three distinct customer groups: surfers, skaters and creatives. The plan for getting closer to these audiences and beyond is through content, athlete endorsements and product collaborations. And...
Wooing the middleman: Why fashion brands are investing in B2B virtual experiences Virtual showrooms created for retail buyers and fashion press are trending, despite the widespread goal among brands of directly selling and marketing to consumers. With ad budgets down, among other pandemic-related obstacles, brands are actively seeking traditional press coverage and the support of multi-brand retailers that provide brand awareness. And...