On the latest Glossy Podcast, Monrow founders Michelle Wenke and Megan George discuss how they’ve self-funded their loungewear brand, how they’ve differentiated in the newly crowded market and how they’ve accommodated their new e-commerce shoppers.
In today’s Fashion Briefing, fashion founders break down their 2021 strategies for emerging and age-old sales channels.
Corianna and Brianna Dotson, better known as Coco and Breezy, have been playing by their own rules since launching the Coco & Breezy eyewear brand in 2009. “It was challenging for us when we first started [in the fashion industry] -- with nothing, like less than $1,000. We didn't go...
On January 1, Mirco Scoccia will debut O2 Monde, a direct-to-consumer footwear brand centered on sustainable production and Italian craftsmanship. The whitespace the company is filing is a luxury footwear brand that prioritizes cutting-edge processes in sustainable manufacturing, said Scoccia. In contrast, others in the space fall short on sustainability,...
It’s not hard to see why the spread of a not-yet-curable disease would make the store-as-cultural-hub less appealing. But with fashion shoppers looking to their phones for inspiration and discovery, stores are now upping their game in other ways, focusing instead on ways they can deepen the relationships they have...
Catering to consumers stuck at home, fashion brands across the board are increasingly coming out with comfortable, indoor-perfect shoes. Rather than “slippers,” they’re labeling them as mules, slides or clogs. And consumers are scooping them up like sweatpants.
Fashion’s buzzy resale and rental markets are often mentioned in the same breath, as both provide a more affordable, sustainable alternative to traditional fashion consumption. But, since the start of the pandemic, they’ve been forced in very different directions: Resale has flourished, attracting new brand partnerships and major investment dollars,...
Amid the athleisure market booming and its lookalike brands seeing success, Juicy Couture relaunched its e-commerce site on November 24. So far, its features include new styles and an improved user experience. By the first quarter of next year, it will also host a marketplace featuring pieces meant to complete...
Each of Larroude’s 34 styles is equipped with a QR code that cues up a patented technology. It enables elements of referral, affiliate and influencer marketing programs, as well as the “Shazam of fashion” concept that’s been attempted by Kim Kardashian to Amazon.