Olivia Kim joined Nordstrom in 2013 as the director of creative projects. Now vp of creative projects, she’s in charge of Nordstrom’s pop-up shops, brand collaborations and exclusives with digitally native brands. Essentially, her role boils down to recruiting new customers to Nordstrom by making it more of a destination...

About 40,000 people tune in every week when blogger, former fashion designer and influencer Zoe Zhang hosts a new live stream featuring a product she’s discovered. Of those 40,000, there is a group of 1,500 loyal customers who reliably purchase everything Zhang endorses over the course of a live stream,...

Though Amazon’s retail stronghold is continues to pose a threat to companies both large and small, there’s one demographic that the e-commerce giant has yet to crack -- Gen Z.

Over the past year, Tumi has applied AI — in the form of machine learning and natural language processing with customer data platform partner AgilOne — to personalize the messages in its outbound marketing, smarten its digital advertising strategy and improve the customer experience and service.

As eBay Fashion attempts to establish itself as a viable retail contender in the Amazon age, the site is carving out a social-centric digital strategy designed to increase brand awareness and visibility to Gen-Z and millennial shoppers.

Both brands’ turnarounds can be attributed to an emphasis on digital distribution, differentiated strategies like Calvin Klein’s partnership with Amazon and Tommy Hilfiger’s in-season capsule collections, and a faster knee-jerk reaction to fulfilling inventory needs and bringing production orders closer to the manufacturing process.

H&M continues to face an uphill battle against mounting sales woes, perpetuated in part by its difficulty to make headway on digital and e-commerce efforts as part of the brand's turnaround plan.

Without Kering, the brand has more control over how far it can push its dedication and investments in sustainability. Stella McCartney has said in the past that she’s playing the long game when it comes to promoting sustainable fashion -- something that clashes with the quarter-to-quarter demands of a conglomerate...

Ann Mashburn, who spent some time styling at J.Crew but spent the majority of her career in fashion publishing, joined the Glossy Podcast to discuss how she made the leap from editor to brand owner, how she grew her team from the ground up and how she built her brand...