Beauty brands and retailers are navigating how heightened levels of hygiene could work in tandem with the traditional “human touch” at the counter. While social distancing mandates mean digital solutions like AR-powered mirrors continue to be top-of-mind, industry advisors are looking at ways to retain the familiar in-store experience, and...

After people get used to months spent in loose-waist pants and T-shirts, with maybe a button-down shirt or blazer thrown on for a Zoom meeting, will anyone want to go back to shift dresses and suits?

The pandemic has brands questioning the efficacy of fashion week and reimagining ways to show their collections that make more sense.

The apparel brand was staring down a debt load of close to $2 billion and fading brand cachet. The one beacon of light it had, Madewell, wasn't going to be able to right the whole ship, even under good conditions. And then came coronavirus, which shut off nearly all incoming...

For the vast majority of respondents, optimizing e-commerce channels is the most important step. As more and more people move to shopping online, retailers of all types are trying to make sure their e-commerce and delivery channels are optimized -- as wine seller Winc’s co-founder Brian Smith said during a...

The coronavirus crisis has changed how brands and retailers spend marketing money. The vast majority of campaigns are on hold or canceled -- 73 percent of buyers said brands are now “pausing” campaigns while they assess their next moves.

Temporarily, respondents said they would be “leaving” or reducing the use of nearly every single retail channel, except mass retail stores. The majority of respondents were leaving pop-up shops, shop-in-shops, permanent brand stores, as well as “retail-as-a-service’ platforms.