A rise in nail polish indicates that people are in search of less expensive thrills, and the current closure of salons forces the masses to learn how to manage their grooming routines by themselves.
Several companies have come under fire over the last week, as more attention is being paid to companies' actions over the last five weeks.
Injectables is a particularly vulnerable beauty category, as services cannot be performed outside of a physical location, and price-sensitive customers are not likely to indulge in services, due to an impending economic recession.
Peace Out Skincare, an indie brand dedicated to acne and aging products, has thrown out its playbook of driving customers to Sephora's stores and website, in favor of increasing its DTC sales.
Instagram-famous, makeup-primer brand Farsali is relaunching its skin-care sub-line Privé a year after its debut, as the larger company looks to boost its only available sales channel, its e-commerce site.
On Thursday, Glow Recipe launched its first toner product on GlowRecipe.com and Sephora.com. The brand used the opportunity to test out its first digital sampling program while tapping into a newly created digital community on Instagram.
Pinterest has experienced a surge in wellness, self-care and DIY beauty treatment searches, and brands are now evolving their activity on the platform.
Officially, Kiehl's is a unisex brand, but it has become a cult hit among men, who currently make up 39% of the brand's overall sales. Although the male grooming category has received renewed attention from indie brands eager to elevate and refine the category, Kiehl's has managed to hold onto...
German beauty conglomerate Henkel launched its newest brand called Authentic Beauty Concept in the U.S. on Tuesday in a bid to re-energize its hair-care portfolio.