Although Amazon is often viewed as a controlling and increasingly dominant e-commerce entity, brands are shrewd to consider it a fruitful retail opportunity. Amazon has become a popular destination for shoppers during the pandemic, and more companies are partnering with the marketplace to protect their brand.

In the latest edition of Glossy+ Talks, a series open to subscribing members of Glossy+, Nicola Kilner, Deciem co-founder and CEO, discusses why the brand has cut back on social media posts, how she expects customer behavior to change and how Deciem is remaining agile in uncertain times.

“I feel I have to come into work because, otherwise, my clients will find someone else,” said Heidi Oley, owner of Chroma Station Salon. “Do I feel it’s worth it? No, because I’m only going to be making [less than] half of what I am used to. I can’t have...

Schick Hydro Silk, a razor brand within Edgewell Personal Care, debuted a multi-pronged campaign on May 1 that will extend until the end of summer. Each of the the included commercials features one macro-level beauty influencer: Becky Sheeran, Jessica Brennan or Nicoletta Dewhirst, who have YouTube followings between 210,000 and...

With the necessary shift to online sales for the foreseeable future, omnichannel strategies are being put under a microscope. Department stores are already under an existential threat due to the elimination of foot traffic, as are beauty retailers like Sephora and Ulta. As e-commerce experiences further growth in the beauty...

Customers remain at home, unable to receive salon touch-ups and with more time to change their hair themselves. As such, they are turning to at-home box dye or more customized DTC brands in droves. Overall, sales of hair coloring products increased by 23% in the first quarter compared to last...

The company's new catalog and seller structure come at a time when more people are not only required to shop almost exclusively online but also where direct-sales companies are targeting people looking for supplemental income.

Facial services exist as an intrinsically in-person business, but several businesses are adapting to the online world. Companies like Skin Laundry, FaceGym and Heyday are relying on e-commerce to provide an influx of cash while locations remain closed. Other small businesses like Glowbar and Face Haus are trying to get...

DTC customizable beauty brands have had to navigate their own physical limitations related to fulfillment and shipping. Despite these issues, the mass migration toward shopping online is causing customers to rethink their entrenched habits of buying beauty products in-store.