In a new campaign, which launched on March 15, Glossier unveiled a series of five movie trailers centered on the mascara that seeks to bring to life elements of cultural nostalgia, product playfulness and performance, and customer testimonials. Each trailer pays homage to a different movie genre such as indie,...

The continued Cetaphil alignment with dermatologists is attractive to Cetaphil, which positions itself as appropriate for young people who are just starting to use skin care and looking for professional guidance.

Initially slated as a space for content creation and creative experimentation for Lady Gaga and the Haus Labs team, it evolved during the design process to become an incubator program in support of the broader creative community.

Arfa, the beauty brand incubator company behind Hiki and State Of, has rebranded to Chord and plans to pivot its business model from brands to technology. Arfa will no longer incubate any brands. Instead, Chord will exclusively sell the headless e-commerce software and data products that underpinned Arfa's technology to other...

The film studio, located in Singapore where the brand is headquartered, will bring together filmmakers, animators, musicians and content creators to create ongoing visual and digital work dedicated to women’s empowerment stories. Eight films will be released in 2021, with the first called “The Center Lane.”

When Amyris developed its version of squalane — a synthetic form of shark-derived squalene — the company believed it had potential as a best-selling ingredient that, as a biotech company, it could sell to beauty brands. But in order to make squalane desirable, it had to also manufacturer squalane’s popularity.

The Ordinary will launch its concealer collection first on Ulta.com on March 21 before entering 326 brick-and-mortar stores on May 3. The Ordinary is also increasing the number of items sold through Ulta Beauty from 22 to 112 products between skin care and makeup, and will expand to all 1,200...

Kao Corp. is a Japanese-based CPG company that owns MyKirei, Molton Brown, Bioré, Jergens, John Frieda and Oribe, among many others. Launched via Amazon in April 2020, MyKirei by Kao is a personal care line with hand soap, shampoo and conditioner for $18 each. It was the first Kao Corp....

Katie Rosen Kitchens, FabFitFun co-founder, said that FabFitFun has diversified its customer base and now needs to offer more brands reflective of this new audience. While big well-known brands have the brand awareness, clout and budget to get in front of buyers and leverage public relations, smaller brands are at...