How indie beauty brand Captain Blankenship plans to grow its e-commerce business The beauty brand, which was founded in 2009, currently has a wide array of retail partners including Sephora, Anthropologie, Urban Outfitters and The Detox Market, plus an exclusive distribution partnership for its unisex line called “Sailor by Captain Blankenship” with Target. Currently, wholesale accounts for 90 percent of the brand’s...
How Beautycounter and Glossier are evolving the peer-to-peer selling model The peer-to-peer beauty selling concept has undergone some changes in the past year: Beautycounter, which was founded in 2013 and relies on its 40,000 specialists to sell its clean cosmetics, opened a brick-and-mortar store. Heritage brand New Avon launched a podcast, and Avon Products Inc. (the international and legally separate Avon...
Coty Inc. launches VR experience for its perfume portfolio To take part in the virtual reality experience, in-store Julieraque shoppers are prompted to wear a virtual reality headset and pick up seven scented stones within the virtual setting in order to activate an eight-second custom video. Each stone is tied to a broad fragrance concept, like "citrus-watery," "floral-fruity," or...
How Barneys, Saks and Neiman Marcus are tackling luxury beauty Luxury beauty has always been about service, exclusivity and personalization, but as the beauty industry has grown to include clean ingredients, wellness trends and game-changing indie brands, retailers have had to change their definition of luxury to accommodate changing consumer values.
Diptyque wants to shift attention to its fragrances Considering the brand is famous for its candles -- it often sells out of its collections -- it is an unusual time for Diptyque to be shifting its attention.
2018 was a record-breaking year for beauty investments Venture capital investments in the beauty space reached an all-time high in 2018, as the investment community funded 79 deals to a total of over $780 million as of Nov. 1, 2018, which was nearly twice what was invested in 2017.
Why beauty and wellness brands like New York City subway ads Prior to 2016, New York City subway ads had been the home of questionable plastic surgery providers and supplement companies offering quick fixes, but in 2018, a variety of beauty and wellness brands have taken to the channel.
How indie brands are using pre-orders and waitlists for market research Pre-orders and waitlists have earned scrutiny for being a gimmicky viral marketing strategy to stoke interest in a brand, but they provide other opportunities for indie beauty brands.
Butter London sees brand awareness opportunity with Pantone Color of the Year Since 2000, the Pantone Color Institute has announced its Color of the Year. This year, it's Living Coral, a pink hue with a gold undertone. For the last three years, Butter London, which is largely known for its nail polishes, has been the exclusive beauty partner for Pantone's Color of the Year...