The line between CPG and beauty is blurring Today, brands are marketing and producing products in a way that appeals to both the beauty and consumer-packaged-goods categories. The segments which were once separate and distinct are increasingly mingling.
Beauty brands are betting on brain-boosting products As the wellness proposition continues to expand, a number of brands like Goop, meal-delivery and wellness company Sakara Life and beauty-supplement line The Nue Co. are starting to bet on nootropics, often referred to as smart drugs.
GNC looks to beauty ingestibles to refresh its image The $35.9 billion U.S. dietary supplement industry is booming and expected to skyrocket to $56.7 billion in sales by 2024. GNC, the multi-branded health and nutrition retailer, is looking to turn around its business and acquire new customers via beauty supplements.
Target carves out space for ‘body positivity’ beauty Target, the multi-brand retailer with over 1,800 doors, is looking to innovate its beauty category the way it has with its apparel division by bringing in body inclusive brands.
Luxury skin-care brand ReVive plots international expansion After being acquired by Tengram Capital Partners in December 2017 for an undisclosed amount, luxury skin-care brand RéVive is gearing up for large-scale international expansion in 2019, with a particular focus on China.
K-beauty brand Innisfree rebrands to focus on science and tech Innisfree, the affordable and natural K-beauty brand owned by Amorepacific, is undergoing a global rebrand. It's an effort to differentiate itself in the crowded clean beauty market as it undergoes ambitious expansion in the United States.
With $35 million in new funding, Nutrafol wants to bring wellness to the hair-loss market Nutrafol, an ingestibles brand focused on hair-loss prevention and regrowth, announced on Tuesday a $35 million Series B funding round led by L Catterton. It plans to put the investment toward marketing, conducting scientific studies and scaling its personalized product offerings, as well as bringing the wellness movement to hair care.
Why skin-care brand Sunday Riley is partnering with United Airlines Sunday Riley, the indie skin-care brand founded in 2009, announced on Tuesday a five-year partnership with United Airlines, in which it will exclusively supply all beauty amenities for first- and business-class flights, as well as all airport-lounge toiletries. The goal is brand awareness.
Gillette Venus launches Vera Bradley collaboration amid increasing competition Gillette Venus, the Procter & Gamble women’s shaving brand, is hoping a new design collaboration will help to draw customers amid a declining shaving market and competition from upstarts.