How digitally native brands are transforming the hair-loss category Hims, Keeps, Roman and Good Guy are hoping they can reinvigorate the hair-loss category by upending the conversation and marketing to younger men.
‘It was easier for Kylie Jenner’: Makeup artist Patrick Ta on the launch of his brand and plans for expansion Patrick Ta Beauty, the eponymous brand from the Instagram-famous celebrity makeup artist, debuted on Thursday at Sephora after first launching on April 4 at PatrickTa.com. He and his business partners spoke to Glossy about plans for international growth and product expansion.
‘We don’t want to be seen as taking advantage of a cultural moment’: Essie announces inclusivity push during Pride Month Essie's Pride activation centers around a digital campaign featuring Jonathan Van Ness, cast member of the Netflix show "Queer Eye." On June 7, Essie will begin rolling out photo content and video tutorials related to Pride month and starring Van Ness every Friday.
‘It verifies the purchasing decision’: The Beachwaver Co. expands to hair care with a new emphasis on sustainability The new launch will be direct-to-consumer only, with no current retail partners in place, and will provide the company with the opportunity to better control its narrative.
L’Oreal brings augmented reality via Modiface to Amazon This partnership represents the first time Amazon is offering consumers an augmented reality beauty experience.
House of Creed leans on its hypebeast cred for latest fragrance launch Luxury fragrance brand House of Creed is harnessing the hypebeast power of streetwear for its latest unisex fragrance launch, Aventus Cologne. To grow, the brand -- which has a core customer base of between 30 and 50 years old -- opted to recruit younger customers below 30 years old rather...
Hair-care brand Got2b leans on scripted content to engage young shoppers The 14-week campaign began with the debut of a 10-part content series, which focuses on a young, classically trained female pianist who finds herself attracted to electronic dance music. Göt2b, which makes both hair-styling and hair-color products, positions itself as an edgy brand for punk rockers.
Botox bonding: Medical aesthetic bars want to be social hubs Botox and dermal filler treatments are being taken out of behind-closed-door settings and into open-format, social environments in the latest medical aesthetic bars.
Luxury beauty brands are launching skin care for children Beauty brands are focused on bringing their brands' core skin benefits to babies and children.