Urban Decay pushes beyond shade diversity in new foundation campaign On July 10, real people, not professional models, were shown wearing the foundation in an image on UrbanDecay.com, which ran alongside a photo of them without any makeup. Urban Decay traveled to New York, Atlanta, Chicago and Los Angeles during the month of May to crowdsource participants from its existing...
Hourglass Cosmetics is using a pop-up to launch its newest product From July 4 through July 28, the Unilever-owned premium cosmetics brands is holding a pop-up at The Grove in Los Angeles for its new Unresricted Brow product. The product launched earlier in the month and is meant to enhance a user’s natural brow versus promoting a highly manicured look frequently...
What Lady Gaga’s Haus Laboratories means for Amazon beauty Lady Gaga’s beauty line Haus Laboratories announced on Tuesday that it will distribute its new makeup line exclusively through Amazon, providing a boon to the retail platform in its growing ambition within private-label and exclusive beauty.
Il Makiage wants to streamline online shopping for beauty products Il Makiage, the Israeli direct-to-consumer beauty brand, relaunched its website on Wednesday to reduce the friction of shopping online for beauty.
‘There’s a stigma’: Clean beauty insiders weigh in on the ‘paraben-free’ label The debate over parabens has resulted in a standoff between retailers, manufacturers and brands, with customers stuck in the middle.
Inside sunscreen brand Sun Bum’s yearlong ‘culture’ campaign Sun Bum is regarded as the embodiment of a California-cool aesthetic. But the idea behind its latest campaigns is to show that Sun Bum and sunscreen are not limited to outdoors, summer or beach activities.
P&G launches new incubated hair-care brand for black women The branch will launch in nearly all 3,000 Sally Beauty doors in the U.S. and Canada. P&G has developed other products for women of color, such as its Pantene Gold Series for textured hair, but this is the first brand dedicated to black women.
British skin-care brand Aurelia acquired by Hong Kong based H&H Group Aurelia's acquisition comes at a time when many other British beauty brands have been purchased: Elemis was acquired by L’Occitane in January and This Works was acquired by cannabis company Canopy Growth in May.
‘We are in a unique position because of our scale’: Whole Foods wants to be a clean beauty destination Whole Foods Market has been selling beauty products since it was founded in 1980 and currently in its 500 doors, but as clean beauty and wellness have become mainstream, the Amazon-owned grocery store and market wants to become known as a beauty destination.